Team 10. Kidural / Karine Barakat

Hello!
I am very glad to share with you this Loom video which explains more about Kidural and what we do!
A big thanks for the Pitchworthy Community and Asfari Foundation for organising such an amazing program and giving us all the chance to meet each other!

Grant Budget & Reporting Template - ACSI 2020.pdf (10.4 KB)

Learn more about Kidural by checking out our Instagram account https://www.instagram.com/kidural_com/?hl=en

NOTE FROM ACSI TEAM
Thank you for watching the video. We invite you to give feedback to this team by filling the form on this link: https://www.pitchworthy.org/acsi-sprint-demo-day-judging-form

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Here are your questions from demo day, please try to answer them as best as you can. There are some overlapping questions so make sure you read through them all and create broad answers for the different categories

Anonymous: I need more clarity regarding solution implementation
what other research was conducted into the problem itself-- did you engage with schools etc to try to pinpoint the issue?
Anonymous: What is your solution for the online/offline dilemma?
F. Mohieddine: did you use AR? have you considered to address more specialized materials like history books ?
Anonymous: what area’s of expanding your business model do you foresee in the near future?
Caroline Isaac-Hamdan: Have you thought of driving this through the museum (etc) websit - get them to do the ‘reach out’ bit and then you only need a simpler online page yourself?
Alia Nazar-Farhat: Can you please provide more clarity about the revenue model?
Will Kidural content will be available in different languages?
TJ:

  • How does your in-person offering scale?
  • Have you tested your pricing model? Are people willing to pay for this?
  • What does the competitive landscape look like? Are there others providing similar content/services? If so, why is yours better? If not, is that an indication that people aren’t willing to pay for this?

Anonymous: How do you intend to expand regionally / globally?
Mark Dickinson: Ask for more… if you ask for 5k and get 3k it is tough… ask for 20k and you will put yourself in a different league. What do you think?
Anonymous: I have a question: Do you think that paid access to your content will lower the engagement rate of subscribers?
Anonymous: Very innovative and inspiring. Important to focus on culture and teaching history, more so than ever. IT would have been good to say more on how the idea focuses on life long learning as much as life past learning. Have you considered things such as extended reality for delivery model?

Hello,
Thank you all for your comments, I have done my best to address them below:

Anonymous: I need more clarity regarding solution implementation
what other research was conducted into the problem itself-- did you engage with schools etc to try to pinpoint the issue?
The solution to the problem is two-fold, online through creating a platform with engaging content especially addressed for kids and offline through organizing school visits and parent / child events at major cultural points of interest as well as collaborating with these institutions to make them more welcoming to kids (special child brochures and activities, trails and itineraries, audioguides…).
We have so far been in contact with one school that expressed interest in taking part in one of our visits. We have also validated the offline part of our offer as we have to date organized 12 successful parent / child events.

Anonymous: What is your solution for the online/offline dilemma?
We do not see it as a dilemma but rather as a complementary offering. Ex. One of our previous events took place at the Bsous Silk Museum, we are creating material for the website that revolves around Mount Lebanon’s silk industry during the 19th century and working on a proposal for an activity book to accompany young visitors’ visit to the Silk Museum.

F. Mohieddine: did you use AR? have you considered to address more specialized materials like history books ?
We are currently not addressing what is taught in history books as we consider that we are offering an alternative type of education which complements what kids are learning at school using a more hands-on approach.

Anonymous: what area’s of expanding your business model do you foresee in the near future?
Business expansion will focus on catering to the Middle East region which is witnessing a boom in museums and an increased interest in culture, our clear advantage here would be the ability to propose material both in English and Arabic.

Caroline Isaac-Hamdan: Have you thought of driving this through the museum (etc) websit - get them to do the ‘reach out’ bit and then you only need a simpler online page yourself?
Thank you for this idea! We will try to propose it to the museums we are in contact with.

Alia Nazar-Farhat: Can you please provide more clarity about the revenue model? Will Kidural content will be available in different languages?
Revenues will be generated from different sources:
• Organizing events and school outings
• Selling customized material to museums
• Subscriptions for access to premium content on our website
For the moment the content is proposed in English but we might consider Arabic and/ or French based on demand

TJ:
• How does your in-person offering scale? We intend to train young university students in different areas across Lebanon and provide them with the adequate material to be able to conduct more in-person events.
• Have you tested your pricing model? Are people willing to pay for this? We have tested our pricing model for the events and have been charging on average between 10$ and 15$ / person which has been readily accepted by participants. We have yet to test regarding the online subscription.
• What does the competitive landscape look like? Are there others providing similar content/services? If so, why is yours better? If not, is that an indication that people aren’t willing to pay for this? There is one company called “Decouvre Lb” that organizes cultural school trips and other tour companies and online portals that cater to adults. None have so far focused on parent / child groups and creating online content addressed to kids.

Anonymous: How do you intend to expand regionally / globally?
Business expansion will focus on in the first place for catering to the Middle East region which is witnessing a boom in museums and an increased interest in culture, our clear advantage here would be the ability to propose material both in English and Arabic.

Mark Dickinson: Ask for more… if you ask for 5k and get 3k it is tough… ask for 20k and you will put yourself in a different league. What do you think?
I am up for the challenge, I am confident that Kidural has a lot of potential

Anonymous: I have a question: Do you think that paid access to your content will lower the engagement rate of subscribers?
Giving users the choice between accessing full content and premium content, will allow us to monitor engagement rate and allow us to finetune subscription price and will also give users a taste of the material we are offering.

Anonymous: Very innovative and inspiring. Important to focus on culture and teaching history, more so than ever. IT would have been good to say more on how the idea focuses on life long learning as much as life past learning. Have you considered things such as extended reality for delivery model?
Thank you for proposing that we will look into it to check whether it can work within our model.